Glossary: Understanding Digital Marketing Jargon
SEO (Search Engine Optimization):
The process of improving your website's visibility in search engine results pages (SERPs).
SEM (Search Engine Marketing):
A broader term that encompasses both SEO and paid advertising.
PPC (Pay-Per-Click):
A type of advertising where you pay each time someone clicks on your ad.
CTR (Click-Through Rate):
The percentage of people who click on a link or ad.
Conversion Rate:
The percentage of visitors who complete a desired action (e.g., make a purchase, sign up for a newsletter).
Analytics:
The process of collecting and analyzing data to gain insights and make informed decisions.
Automation:
The use of technology to automate tasks and processes.